Our values shape our actions, and our actions shape who we are. These values are intrinsic to us.

Sustainably Made

Sustainability is at the core of everything we do. From sourcing ingredients to production, packaging, and supporting the industry through charitable initiatives, we are deeply committed to upholding sustainable practices in all aspects of our brand.


Vegan & Cruelty Free

All of our fragrances are ethically produced, vegan and cruelty free, and always will be.

Australian Made & Owned

We’re proud to be certified Australian Made and Owned, supporting and working with other local suppliers, growers and partners to create our beautiful fragrances.

Beautiful & Unique

Our focus is on creating the most uniquely beautiful scents on the market that showcase the raw beauty of Australian botanicals.

Gender Neutral

All of our fragrances are gender neutral and inclusive, allowing you to express your individuality and unique style without being limited by traditional gender norms.